In a world where all our online interactions – and increasingly offline ones too – are logged and measured, how do designers integrate and present this information in a meaningful way?
Whether it be real-time Twitter search results, Last.fm listening history or personal Fitbit stats, we now expect services to serve up, compare and contextualize the most interesting bits of our behaviour from the scores of data they collect about us.
If you want to add stats, graphs and other bits of lifestream data to your web app, this workshop is for you. Leave with an understanding of how to wrestle with interaction design challenges such as: dealing with too much/too little user-generated data; what to show different user types (e.g. logged in/out users); when to show aggregate vs. individual datasets and more.
Hannah Donovan, Independent
by James Pearce
HTML5 and related technologies enable new ways to build beautiful sites and apps for modern mobile devices. Native developers can now use web technologies to go cross-platform, and web developers can now reach mobile users in familiar, app-like ways. We explore the state of the art in mobile web frameworks, and demo the practical possibilities that this powerful, standards-based approach brings.
New media has made new forms of marketing measurement possible. But many organizations are still unsure of how to evaluate legacy metrics like impressions, clicks, leads and revenue against the new reach, interaction and impact metrics native to the new generation of digital consumer/brand interactions. In this workshop, we’ll examine how social media metrics are evolving, how leading brands are approaching the many challenges of social media measurement and which blend of quantitative and qualitative data can best illuminate online relationships. This session is for hands-on marketers seeking to tie new media programs into larger cross channel campaigns and strategic business objectives through metrics and analysis. Expect to get templates, frameworks and how-to techniques applicable to companies big and small.
Margaret Francis, acting Product Manager for CoTweet at ExactTarget
10th–13th October 2011