by Yale Fox
I’m a Nightclub Psychologist / Sociologist and branding expert. My business focuses on the sonic components used in a marketing campaign. In activating both senses, you reach a wider audience, establish a stronger brand link and enhance loyalty. All of these contribute to a higher return on investment. We extract this behavior from natural systems- where sometimes it isn’t conventionally possible. Using the data, we compose formulae to target demographics with surgical precision.
10th–13th October 2011