Your brand has hundreds of locations, multiple products, and/or a diverse consumer base. You have a mandate to grow your presence on Facebook. But what should it cost, what strategies are most appropriate for your brand, and what should you expect?
In this session, we’ll reveal how Facebook determines what shows up on your users’ walls and how to leverage that understanding for your brand’s growth. Topics we’ll cover:
What are the most effective strategies in Facebook ads? How much is a Facebook fan worth and how do you accurately measure this? When should you create multiple pages versus just have one page with multiple tabs? How to segment users by fans, friends of fans, and prospects—then message them differently. Which app combos are most appropriate for various situations? What are good benchmarks for cost, timeframe, and results?
Dennis Yu, CEO of BlitzLocal
Dedicated to applying email, mobile, social to help marketers communicate with their consumers. Teach power yoga for marketing zen! Know the best restaurants! bio from Twitter
All about making orginal content survive in the Digital Age. Blogger on Latino on-line marketing. bio from Twitter
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