Search Analytics for Your Site

A session at Web 2.0 Expo New York 2011

Wednesday 12th October, 2011

9:00am to 9:50am (EST)

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real, semantically-rich data that show us exactly what users are searching for in their own words. In this session, Lou Rosenfeld will show you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, better measure how well your site is meeting those needs, and improve your content, navigation and search performance to serve those needs.

Lou Rosenfeld is an independent information architecture consultant for Fortune 500 corporations and other large organizations, and founder and publisher of Rosenfeld Media, a publishing house focused on user experience books.

About the speaker

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Louis Rosenfeld

Founder of Rosenfeld Media. Slayer of traditional business models. Step, pivot, repeat. bio from Twitter

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When

Time 9:00am9:50am EST

Date Wed 12th October 2011

Session Hash Tag

#w2e

Short URL

lanyrd.com/sgmyp

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Topics

Books by speaker

  • The Internet Searcher's Handbook
  • Search Analytics for Your Site
  • Information Architecture for the World Wide Web

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