From Zero to 30M Mobile App Installs--with Meaningful Revenue

What valuable and useful information did Dictionary.com discover when growing from zero to 30 million mobile installs, across the four major platforms, in just over one year? Come to this session to find out. Lisa Sullivan-Cross, VP of Marketing and GM Mobile will share the product development and brand engagement techniques that made mobile a meaningful and high growth revenue channel.

Understanding user behavior on each platform is essential to success in the mobile app space. Learn how to tailor and develop apps for each platform based on usage data, with information on how Dictionary.com’s mobile usage patterns vary from both the online behavior and across the key mobile platforms individually. This presentation will also include information on the marketing programs that fed the growth of the channel, such as developing press worthy-features, great reviews and accolades, grassroots PR/marketing, contests, crowd sourcing and testing new marketing channels e.g. platform agnostic mobile app stores, social marketing and mobile app networks. Lastly, discover the key steps to get the most return from your mobile channel and what the primary recommended monetization tactics are across the various advertising models and network options available today.