Sessions at Web 2.0 Expo 2011 SF on Tuesday 29th March

There are web startups. There are mobile startups. There are consumer electronics startups. What happens when you mix them all together? The session will cover lessons learned in creating a business based on integrating all of these technologies into a unified product experience.

Startups these days are told to “talk to customers” and “get out of the building,” but they often don’t have the necessary experience to get the most out of their research. They need to know who to talk to, what questions to ask, and when to ask them, but that can vary wildly depending on the maturity of the product.

Earlier this year, Zurb wanted to improve a core feature of our flagship product. But instead of releaseing an update, we created a brand new product. The new product's focus was tremendously simple. Results: 10X popularity in less than a week as well as significant uptick in activity on the original product. In this session, we'll share lessons learned.

Hundreds of Web 2.0 apps for business are created today, only dozens of them survive. Is it bad marketing or poor financing? The truth is the most Web 2.0 tools for work simply don’t fit the existing business users’ habits. Learn how leveraging ubiquitous tools, like email, helped Wrike.com win over thousands of corporate and SMB teams worldwide.

Have you been struggling to incorporate great design and user research into your startup's every day life? Do you know the best way to make sure every product you release is a fantastic user experience? Come share your ideas, suggestions, stories, and questions about how to improve the design and research process for startups.

As a developer you can use the tools you already know and concentrate on building cool applications and not maintaining infrastructure. Attend this session to get an inside look at a new tool from Full Armor, that will help dramatically simplify the deployment of complex or custom web services to the Windows Azure cloud without having to write any code.

Track page speed, ad inventory, browser width/height and errors? All that is possible by realizing that Google Analytics lets you feed in arbitrary data and then allowing you to slice it to get new insights.

Have you ever surfed the web on a smartphone, when all of a sudden you hit a page that was so ill-suited to mobile viewing--so slow, so awkward, so inoperable--that you couldn't complete your visit? Don't let your site break like that. In this session, you'll learn what separates a great mobile site from a dismal one, and how to transform your fixed web presence into a great mobile experience.

As the digital world is becoming more and more real-time, the notion of maps as a series of borders is changing--and we're moving toward maps that are created based on what’s happening right now in a given location. Pretty soon, we’ll navigate more based on time than space, which presents radically unique implications for product, UI, monetization and more.

A startling new vision of the future of knowledge is emerging from pioneering self-trackers. Wolf and Ferriss will have a wide ranging conversation about the emerging culture of self-tracking and self-experiment, health hacking, participatory science, and way personal data is being reclaimed for personal knowledge. Exploring new sources of data and insight outside of the conventional sources.

During 2009, MercadoLibre, Latin America´s leading e-commerce platform, underwent a project to re-design it's site. In the presentation management details the reasons why the company, despite it´s success, redesigned it's entire platform. The talk covers the mistakes that had been made, and how each of these was reverted by re-thinking everything from the business model to development paradigms.

Real-time content, offer and ad targeting decisions must happen quickly. This session describes how both AOL Advertising and ShareThis use Hadoop to create user profiles and Membase to access them in real-time, with sub-millisecond latency, leaving the bulk of their processing time budget for improved targeting and customization.

Twitter and Facebook may be all the rage, but what else can you do to round out your social media strategy? Are you wondering what's new in digital marketing? How can you attract more customers to your product, platform, or services? Come to this session for detail on new products and technologies entering the marketplace that you can utilize.

Governments and public sector agencies all over the world have started opening up their data. Hackers and open access enthusiasts have picked it up and made some interesting solutions. But is it enough to rationalize the public sector's efforts? Is it possible to find business models that leverage flow of open data, yet ensure that the data will be kept open and free of charge?

Mobile phone technologies are evolving at an accelerated pace. With the introduction of touch screen devices the mobile user experience was dramatically changed. Madhava Enros will talk about the future of the mobile UI and discusses the challenges of designing a browser for the small screen.

The rise of sites like Groupon and Living Social and the launch of Facebook Commerce are all critical to understanding how social media is changing e-commerce today. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.

Tuesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.

Keynote by Kevin Kelly, Senior Maverick, Wired.

Keynote by Hal Varian, Chief Economist, Google.

PlayFirst chief executive Mari Baker will highlight how a leading single-player game company effectively transitioned to emerging growth platforms like mobile and social.

Keynote by Jessica Mah, Founder, CEO, Architect, inDinero.

Keynote by Christian Crumlish and Erin Malone.

Keynote by Dan Schulman, Group President, Enterprise Growth, American Express Company.

Rosalind Picard, an MIT Media Lab professor, never wanted to start a business and for most of her early career, she tried to avoid emotion. She enjoys working on hard scientific problems and has authored several patents and over 200 publications, mostly of the geeky mathematical type.

Highlighting the startup ecosystem’s creativity and variety, the Startup Showcase will give you a chance to see the newest Web 2.0 companies entering the market.