Add an eventSessions at Web 2.0 Expo 2011 SF about Launching on Tuesday 29th March
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How to Do an Awesome Launch
by Rashmi Sinha and Ross Mayfield
Building a great product is just part of it. A launch needs to have marketing, press, early adopters who will vouch for the product and a million other things that need to line up. Rashmi and Ross will share lessons from SlideShare's recent launch of Zipcast and lead a discussion about how to do great launches.
Web 2.0 Expo 2011 SF
United States United States, San Francisco
28th–31st March 2011
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