Sessions at Web 2.0 Expo 2011 SF about Metrics on Tuesday 29th March

You know metrics are important. But running a data-driven company can feel like a black-box exercise. Are you measuring the same things that your competitors and peer companies are? How do your numbers stack up? Cindy Alvarez will share benchmark data and insights drawn from looking at anonymized data across the KISSmetrics customer base.

New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world.

Keynote by Jessica Mah, Founder, CEO, Architect, inDinero.