Sessions at Web 2.0 Expo 2011 SF about Startups on Tuesday 29th March

For decades, you've have had to spend significant money to purchase enterprise software and services, and you've had to make a leap of faith that you will derive value from the purchase. Two innovative software startups are now challenging that approach and another startup thrives on a bold pay-for-performance model.

Join Robert Scoble, one of the premiere experts on startups today, and Alex Polvi, a successful entrepreneur and founder of Cloudkick, for an engaging conversation about the 2011 startups to watch. In the past year, there has been an explosion in the number of startups, incubators and funding . Are we in a bubble or is developer talent and the cloud feeding innovation?

There are web startups. There are mobile startups. There are consumer electronics startups. What happens when you mix them all together? The session will cover lessons learned in creating a business based on integrating all of these technologies into a unified product experience.

Have you been struggling to incorporate great design and user research into your startup's every day life? Do you know the best way to make sure every product you release is a fantastic user experience? Come share your ideas, suggestions, stories, and questions about how to improve the design and research process for startups.

Highlighting the startup ecosystem’s creativity and variety, the Startup Showcase will give you a chance to see the newest Web 2.0 companies entering the market.