Sessions at Web 2.0 Expo 2011 SF about Mobile on Wednesday 30th March

The mobile platform opens up opportunities to influence people whenever and wherever they are. We’ll look at the psychology of persuasion, understanding behavior patterns, intervention leverage points, persuasive techniques for mobile apps, cultivating lasting attention, triggering action, overcoming resistance to behavior change and more.

Steady user trends bring about dramatic and abrupt changes by handset manufactures like Nokia, operating system providers like Microsoft, and carriers like T-Mobile. AT&T's bid to acquire T-Mobile and Microsoft's billion dollar deal to be Nokia's OS provider and the shake-up in Japan are just the most recent seismic disruptions to the mobile eco-system.

From phone to tablets to microwaves to refrigerators, the world is now filled with touch devices. Pulse News, a beautiful mobile application that allows you to read your news visually, was developed by young Stanford graduate students. Started off as a class project, it now has a solid presence on both iOS and Android platforms.

Tackling mobile performance is a bigger challenge than desktop - more operating systems, greater browser disparity, and limitations of the device. In this session Steve Souders shows how to analyze mobile performance across all the popular devices. He demonstrates analysis tools, services for accessing devices remotely, and quirks he's discovered that show mobile performance is full of surprises.