Sessions at Web 2.0 Expo 2011 SF about Psychology on Wednesday 30th March

To thrive in the business world today, you must rapidly create newer and better products and experiences—more engaging, more what people want or like. But how do know how people feel? You can already track their clicks, but how do you know that you’re connecting with them emotionally?

The mobile platform opens up opportunities to influence people whenever and wherever they are. We’ll look at the psychology of persuasion, understanding behavior patterns, intervention leverage points, persuasive techniques for mobile apps, cultivating lasting attention, triggering action, overcoming resistance to behavior change and more.

How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media--and why others don’t.