Sessions at Web 2.0 Expo 2011 SF about Search on Wednesday 30th March

Google is a great way to find customers who are searching for your company or products. But what should you do when customers haven’t heard of you or aren’t searching for your keywords? In this session, we'll look at the ways e-commerce companies are successfully leveraging new channels through social networks and coupons to intercept customers before they even think of Googling.