Sessions at Web 2.0 Expo 2011 SF about Social Media on Wednesday 30th March

So you've hired a Community Manager, now what? Come discuss how organizations big and small can leverage investments in community management and social media. How do you prevent a community manager from becoming a "social media help desk employee." How can 1 person or a small team of people really impact and grown an online audience?

Although most businesses recognize the value of engaging in social media, they struggle to justify marketing spend on these platforms in terms that resonate with executive management. In this session, Sandra Fathi will discuss the tools and metrics brand marketers can use to measure and track the success of your online campaigns.

You've seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They're creating brand awareness and generating new customers. But how does it work for B2B marketers?

Learn how to spread your content and brand media from the cofounder of BuzzFeed and the Huffington Post. Everyone wants to "go viral" but making it happen requires a combination of art, science, persistance.