Sessions at Web 2.0 Expo 2011 SF about User Experience on Wednesday 30th March

How are leading brands measuring User Experience? Measuring user experience allows companies to manage and design optimal experiences for their customers. What tools are they leveraging to measure and manage their customer's experiences? We will discuss how leading companies, such as PayPal, are leveraging these tools and methodologies to measure and optimize their users' experience.

The crowded mobile application market is becoming more saturated daily. Companies must harness the advantages of each type of mobile platform while considering UX and use. Aaron Patzer, VP/GM of Intuit’s personal finance group, will discuss how companies can analyze customer usage patterns and platform features to create successful mobile applications.