Sessions at Web 2.0 Expo 2011 SF about Advertising on Thursday 31st March

Social TV services and devices are proliferating. The next question is: What form will advertising take within these new experiences? How will content creators, distributors, agencies and brands participate? What are systemic obstacles and points of leverage that will drive these emergence dynamics? This session will introduce social TV and explore advertising opportunities in the medium.

Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers.