Sessions at Web 2.0 Expo 2011 SF about Games on Thursday 31st March

Games simplify experiences for us. The recent gamification of life trend, by extension, simplifies LIFE for us. They push us through specific experiences that have been specially tailored for our entertainment. Lately, however, game designers have been pushing their luck to see how much they can craft games to their benefit, even if it sometimes conflicts with the players’ best interests. Learn how to make sure you are using games to your own advantage, and not the other way around.