Sessions at Web 2.0 Expo 2011 SF about Psychology on Thursday 31st March
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Harnessing Social Media to Build Brands
by Andy Smith
Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don't. In this session, we'll pull back the curtain and help you understand the subtle elements of social media success.
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