Sessions at Web 2.0 Expo 2011 SF about Social Media on Thursday 31st March

Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don't. In this session, we'll pull back the curtain and help you understand the subtle elements of social media success.

The rise of the Social Web has been one of the biggest game changers in online advertising, yet marketers continue to struggle with how to best utilize and measure the impact of this channel. You engage with your consumers on Facebook, Twitter, and other social platforms, but that's just one piece of the puzzle.