by Liz Gannes, Kevin Systrom, Adam Rugel, Tim Roberts, Tony Stubblebine, rabble and Dom Sagolla
In March 2006, a small podcasting startup called Odeo launched a side project. You now know that side project as Twitter. Interestingly, Twitter is just one of the companies that came out of Odeo; seven employees-- or more than half the of the company-- went on directly to found other ventures, including Instagr.am, Square, Trazzler and CrowdVine.
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter."