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Real-time content, offer and ad targeting decisions must happen quickly. This session describes how both AOL Advertising and ShareThis use Hadoop to create user profiles and Membase to access them in real-time, with sub-millisecond latency, leaving the bulk of their processing time budget for improved targeting and customization.
Every advertiser is talking about re-marketing – but what exactly does that mean? This session will cut through the hype and present practical re-marketing tactics advertisers can use to boost customer acquisition and sales.
by Paul Smith
Social TV services and devices are proliferating. The next question is: What form will advertising take within these new experiences? How will content creators, distributors, agencies and brands participate? What are systemic obstacles and points of leverage that will drive these emergence dynamics? This session will introduce social TV and explore advertising opportunities in the medium.
Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers.
28th–31st March 2011