Sessions at Web 2.0 Expo 2011 SF about Advertising

Tuesday 29th March 2011

• How AOL Advertising Makes Millions of Smart Targeting Decisions Every Hour

  by James Phillips

  Real-time content, offer and ad targeting decisions must happen quickly. This session describes how both AOL Advertising and ShareThis use Hadoop to create user profiles and Membase to access them in real-time, with sub-millisecond latency, leaving the bulk of their processing time budget for improved targeting and customization.

  • Ad Targeting
  • Advertising
  • Hadoop
  • Membase
  • NoSQL

  At 3:10pm to 3:30pm, Tuesday 29th March

  In 2006, Moscone Center

Wednesday 30th March 2011

• The Re-Marketing Revolution: Best Practices in Ad Targeting

  by Nancy Marzouk

  Every advertiser is talking about re-marketing – but what exactly does that mean? This session will cut through the hype and present practical re-marketing tactics advertisers can use to boost customer acquisition and sales.

  • Ad Targeting
  • Advertising
  • Re-Marketing

  At 9:00am to 9:50am, Wednesday 30th March

  In 2002, Moscone Center

Thursday 31st March 2011

• The Emerging Form of Social TV Advertising

  by Paul Smith

  Social TV services and devices are proliferating. The next question is: What form will advertising take within these new experiences? How will content creators, distributors, agencies and brands participate? What are systemic obstacles and points of leverage that will drive these emergence dynamics? This session will introduce social TV and explore advertising opportunities in the medium.

  • Advertising
  • Television

  At 11:00am to 11:50am, Thursday 31st March

  In 2002, Moscone Center

• Bringin’ Home the Bacon – The Economics of Your Ad Supported Application Business

  by Ashwani Kumar

  Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers.

  • Advertising

  At 1:00pm to 1:20pm, Thursday 31st March

  In 2005, Moscone Center