Sessions at Web 2.0 Expo 2011 SF about Launching

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Tuesday 29th March 2011

  • How to Do an Awesome Launch

    by Rashmi Sinha and Ross Mayfield

    Building a great product is just part of it. A launch needs to have marketing, press, early adopters who will vouch for the product and a million other things that need to line up. Rashmi and Ross will share lessons from SlideShare's recent launch of Zipcast and lead a discussion about how to do great launches.

    At 1:30pm to 2:20pm, Tuesday 29th March

    In Alcove 4, Moscone Center

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