Sessions at Web 2.0 Expo 2011 SF about Mobile

Tuesday 29th March 2011

• Developing a Windows Phone Application in 50 minutes

  by Joel Franusic and Reza Alizadeh

  Reza and Joel will be giving a live demonstration on how to use Expression Blend and Visual Studio to develop a non-trivial Windows Phone application.

  • Mobile
  • Windows Phone 7

  At 11:10am to 12:00pm, Tuesday 29th March

  In 2016, Moscone Center

• Harnessing the Cloud to Create Social Mobile Apps That Scale

  by Abe Pachikara and Jim Zimmerman

  We will discuss 3 topics near and dear to many: mobile apps; social apps; and helping ensure wild success. Join us to learn how Thuzi has created social apps that can run on phone devices (iPhone, Android, Windows Phone,) iPad/tablets, and tap cloud computing to handle rapid growth.

  • Cloud
  • Mobile
  • Scalability

  At 1:30pm to 2:20pm, Tuesday 29th March

  In 2014, Moscone Center

• How Mobile-Friendly Is Your Organization’s Website?

  by Melissa Clark

  Have you ever surfed the web on a smartphone, when all of a sudden you hit a page that was so ill-suited to mobile viewing--so slow, so awkward, so inoperable--that you couldn't complete your visit? Don't let your site break like that. In this session, you'll learn what separates a great mobile site from a dismal one, and how to transform your fixed web presence into a great mobile experience.

  • Mobile

  At 2:40pm to 3:00pm, Tuesday 29th March

  In 2005, Moscone Center

• The Future of User Interfaces: Designing for the Small Screen

  by Madhava Enros

  Mobile phone technologies are evolving at an accelerated pace. With the introduction of touch screen devices the mobile user experience was dramatically changed. Madhava Enros will talk about the future of the mobile UI and discusses the challenges of designing a browser for the small screen.

  • Mobile
  • User Experience

  At 3:10pm to 3:30pm, Tuesday 29th March

  In 2001, Moscone Center

• Moving Into Mobile and Social

  by Mari Baker

  PlayFirst chief executive Mari Baker will highlight how a leading single-player game company effectively transitioned to emerging growth platforms like mobile and social.

  • Mobile
  • Social

  At 4:25pm to 4:35pm, Tuesday 29th March

  In Keynote Room - 3rd Level, Moscone Center

  Coverage video

Wednesday 30th March 2011

• Mobile Persuasion: Designing Mobile Tools that Influence Behavior

  by Kendra Markle

  The mobile platform opens up opportunities to influence people whenever and wherever they are. We’ll look at the psychology of persuasion, understanding behavior patterns, intervention leverage points, persuasive techniques for mobile apps, cultivating lasting attention, triggering action, overcoming resistance to behavior change and more.

  • Behaviour Change
  • Mobile
  • Psychology

  At 10:05am to 10:55am, Wednesday 30th March

  In 2001, Moscone Center

• Seismic Shifts: The Future of the Global Mobile Eco-System

  by Kelly Goto, Paul Smith, Raj Singh and Rudy De Waele

  Steady user trends bring about dramatic and abrupt changes by handset manufactures like Nokia, operating system providers like Microsoft, and carriers like T-Mobile. AT&T's bid to acquire T-Mobile and Microsoft's billion dollar deal to be Nokia's OS provider and the shake-up in Japan are just the most recent seismic disruptions to the mobile eco-system.

  • Mobile

  At 11:10am to 12:00pm, Wednesday 30th March

  In Alcove 4, Moscone Center

• Touch Me, I Want Some Love - Designing for Touch devices

  by Akshay Kothari and Purin Phanichphant

  From phone to tablets to microwaves to refrigerators, the world is now filled with touch devices. Pulse News, a beautiful mobile application that allows you to read your news visually, was developed by young Stanford graduate students. Started off as a class project, it now has a solid presence on both iOS and Android platforms.

  • Mobile
  • Tablets

  At 11:10am to 12:00pm, Wednesday 30th March

  In 2001, Moscone Center

• Step 1: Mobile Browser Visibility

  by Steve Souders

  Tackling mobile performance is a bigger challenge than desktop - more operating systems, greater browser disparity, and limitations of the device. In this session Steve Souders shows how to analyze mobile performance across all the popular devices. He demonstrates analysis tools, services for accessing devices remotely, and quirks he's discovered that show mobile performance is full of surprises.

  • Mobile
  • Performance

  At 1:15pm to 2:05pm, Wednesday 30th March

  In 2006, Moscone Center

Thursday 31st March 2011

• Venturing Beyond the App Store

  by Dan Shapiro

  There are over a quarter million iphone apps. Fortunes are being made--but not so much in the appstores. So forget the democratic storefronts: this insider's tour of the mobile industry will show you where the real money can be made.

  • App Stores
  • Mobile

  At 9:05am to 9:15am, Thursday 31st March

  In Keynote Room - 3rd Level, Moscone Center

  Coverage video

• Redefining Zillow In A Mobile Era: When A dot com is No Longer A .com

  by Spencer Rascoff

  Zillow CEO Spencer Rascoff discusses how the Web-based business redefined its business model and overhauled its planning and design process to embrace location-based mobile technologies, enhance user experiences and improve advertiser ROI. Real estate is ripe for mobile and Zillow’s early and aggressive integration of mobile is helping attract new users and open up new revenue streams.

  • Mobile
  • Real Estate
  • User Experience

  At 9:50am to 10:00am, Thursday 31st March

  In Keynote Room - 3rd Level, Moscone Center

  Coverage video

• Cheating in Mobile

  by Dan Shapiro

  Appstores are hell. Why fight it out hand to hand when you can work the system? We'll get in to the nitty gritty of how to build carrier relationships, close OEM sales, and score preloads. Names will be named--be ready to talk about your mobile plans and how to get them on the fast track.

  • Mobile

  At 11:00am to 11:50am, Thursday 31st March

  In Alcove 4, Moscone Center