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Love creative problem solving, but need something more practical— something specific to User Experience? Participants will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious—and often incorrect—answers, and start to flip problems on their heads to see solutions from a different view.
by Kelly Goto
You know that research is essential to understanding your users and creating better experiences. Design Ethnographer Kelly Goto shares rapid, combined research methods that tap into what you already know to add to your UX toolbox today.
As a developer in the RIA and User Experience field, it's important to be armed with some design basics in order to effectively communicate with designers and give sound suggestions for UX improvements on the applications you’re building. This session covers basic design principles and techniques that will help developers understand a designer’s intent and maximize time and energy in the process.
Earlier this year, Zurb wanted to improve a core feature of our flagship product. But instead of releaseing an update, we created a brand new product. The new product's focus was tremendously simple. Results: 10X popularity in less than a week as well as significant uptick in activity on the original product. In this session, we'll share lessons learned.
by Laura Klein
Have you been struggling to incorporate great design and user research into your startup's every day life? Do you know the best way to make sure every product you release is a fantastic user experience? Come share your ideas, suggestions, stories, and questions about how to improve the design and research process for startups.
Mobile phone technologies are evolving at an accelerated pace. With the introduction of touch screen devices the mobile user experience was dramatically changed. Madhava Enros will talk about the future of the mobile UI and discusses the challenges of designing a browser for the small screen.
by Christian Crumlish and Erin Malone
Keynote by Christian Crumlish and Erin Malone.
How are leading brands measuring User Experience? Measuring user experience allows companies to manage and design optimal experiences for their customers. What tools are they leveraging to measure and manage their customer's experiences? We will discuss how leading companies, such as PayPal, are leveraging these tools and methodologies to measure and optimize their users' experience.
by Aaron Patzer
The crowded mobile application market is becoming more saturated daily. Companies must harness the advantages of each type of mobile platform while considering UX and use. Aaron Patzer, VP/GM of Intuit’s personal finance group, will discuss how companies can analyze customer usage patterns and platform features to create successful mobile applications.
Zillow CEO Spencer Rascoff discusses how the Web-based business redefined its business model and overhauled its planning and design process to embrace location-based mobile technologies, enhance user experiences and improve advertiser ROI. Real estate is ripe for mobile and Zillow’s early and aggressive integration of mobile is helping attract new users and open up new revenue streams.
by Cameron Gray
Building software with a UX approach is more than just listening to users, companies must allow customers to participate in the evolution of the products they use. In this session, find out how learning from your users and working as an agile team can help you create the tools they actually need, rather than the features developers think are cool.
28th–31st March 2011