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Web 2.0 Expo 2011 SF schedule

Monday 28th March 2011

Tuesday 29th March 2011

  • But How Am I Doing Compared to Other Companies?

    by Cindy Alvarez

    You know metrics are important. But running a data-driven company can feel like a black-box exercise. Are you measuring the same things that your competitors and peer companies are? How do your numbers stack up? Cindy Alvarez will share benchmark data and insights drawn from looking at anonymized data across the KISSmetrics customer base.

    At 9:00am to 9:50am, Tuesday 29th March

    In 2002, Moscone Center

  • Get Personal

    by Sanjay Vakil

    Personalization is one of the top buzzwords for 2011. But it's not without merit. Indeed, building a personal experience on the web can improve user retention, reduce bounce rates and (in an ideal world) even improve commerce. But it's tough to balance the traditional approach to user-generated content with the hard math of personalization.

    At 9:00am to 9:50am, Tuesday 29th March

    In 2005, Moscone Center

  • HTML(5) Now

    by Tantek Çelik

    HTML5 has captured the minds & hearts of web developers with impressive demos in cutting edge browsers. But what can you actually depend on this month? And is anything dependable in a “living specification”?

    In this presentation Tantek illuminates what makes HTML5 both easier and more powerful, and which features are ready now, roughly usable, totally ignorable, unfortunately ugly, or worthy of web application experiments. HTML5 is also a work in progress – learn how by using it and providing feedback, anyone can help shape this important update to the foundation of the web.

    At 9:00am to 9:50am, Tuesday 29th March

    In 2006, Moscone Center

  • Reinventing Webmail

    by Dharmesh Mehta

    Hotmail is back. Yeah – Hotmail, seriously… Come see how it’s now pushing the envelope, including delivering the next generation of email to your inbox.

    At 9:00am to 9:50am, Tuesday 29th March

    In 2014, Moscone Center

  • Supercharging Your Brand on Facebook

    by Dennis Yu and Justin Kistner

    In this session, we'll cover 15 killer techniques you can apply immediately to grow your Facebook fan base and conversions. Learn how brands such as Rosetta Stone, Lane Bryant, and Webtrends have used ads, apps, and analytics in combination. Come away with an understanding of which techniques work best for fan growth, fan engagement, and conversion optimization.

    At 9:00am to 9:50am, Tuesday 29th March

    In 2010, Moscone Center

  • Teams That Ship Have More Fun! (And Profit)

    by Shay Frendt

    What if you only had 2 weeks to ship your software? I bet you'd ship the best feature first. Would your customers object to you solving their problem that soon? Well...what are you waiting for? Ship it!

    At 9:00am to 9:50am, Tuesday 29th March

    In 2009, Moscone Center

  • Webfonts: Why Bother?

    by Greg Veen

    Sure, you've heard about how you can finally use real fonts on the web. But you're already using your brand's fonts on your website by relying on images or other workarounds. Is dealing with the technical and legal complexities of webfonts really worth the hassle? Come learn why you actually can't afford not to be using webfonts -- and how a webfont service can make it dead simple.

    At 9:00am to 9:50am, Tuesday 29th March

    In 2001, Moscone Center

    Coverage slide deck

  • Building Apps for BlackBerry PlayBook and BlackBerry Smartphones using BlackBerry WebWorks

    by Adam Stanley

    Join this session to explore the exciting development possibilities of the BlackBerry WebWorks SDK for PlayBook. Learn how to use CSS3, HTML5 and JavaScript WebWorks APIS to transform your existing web assets into a BlackBerry Super App!

    At 10:05am to 10:55am, Tuesday 29th March

    In 2016, Moscone Center

  • Creating San Francisco’s Most Useful Apps

    by Shawn Allen, Andreas Weigend, Jon Walton and Jennifer Pahlka

    The City of San Francisco challenges other organizations to set our information free, to develop apps that make people’s lives easier using our datasets. Learn about what has been developed so far and let us know what you want to work on. This session is non-technical and will provide info for anyone interested in apps based on city data.

    At 10:05am to 10:55am, Tuesday 29th March

    In 2002, Moscone Center

  • Data Visualization for Web Designers: You Already Know How to Do This

    by Tom Carden

    Today's web developer is armed with a powerful suite of tools optimized for writing network-aware, data-driven, interactive graphical applications. Modern web browsers provide a powerful flexible programming language (Javascript), an expressive and elaborate styling system (CSS) and two robust, battle tested document models (HTML and SVG).

    At 10:05am to 10:55am, Tuesday 29th March

    In 2001, Moscone Center

  • Design Essentials For Developers

    by RJ Owen and Michael Salamon

    As a developer in the RIA and User Experience field, it's important to be armed with some design basics in order to effectively communicate with designers and give sound suggestions for UX improvements on the applications you’re building. This session covers basic design principles and techniques that will help developers understand a designer’s intent and maximize time and energy in the process.

    At 10:05am to 10:55am, Tuesday 29th March

    In 2009, Moscone Center

  • Disrupting the Traditional B2B Model

    by Christine Herron, Aaron Levie, Natalie Mccullough and David Sacks

    For decades, you've have had to spend significant money to purchase enterprise software and services, and you've had to make a leap of faith that you will derive value from the purchase. Two innovative software startups are now challenging that approach and another startup thrives on a bold pay-for-performance model.

    At 10:05am to 10:55am, Tuesday 29th March

    In 2005, Moscone Center

  • SEO WebsIte Clinic: Do your Websites Test Positive for SEO?

    by Bryan Connally, John Schoofs and Janine Soika

    You are the best of the best when it comes to building websites - but can you say that people can easily find your websites once you make them live? Are you sure that you have incorporated all the SEO tips, tricks, tools, and best practices into the actual infrastructure of your website? Do you want to make sure that you have, along with offering SEO optimized websites to your customers?

    At 10:05am to 10:55am, Tuesday 29th March

    In 2014, Moscone Center

  • The Architecture of a Robust Realtime Site

    by Steve Huffman

    This is a session for developers who are interested in learning about the Tornado framework for Python and event-driven programming in general. We'll talk about the benefits of Tornado and how we use it and other libraries at Hipmunk to write robust software and to ease scaling.

    At 10:05am to 10:55am, Tuesday 29th March

    In 2006, Moscone Center

  • The Real Lessons Learned from Launching 24 Brands on Twitter

    by Mark Silva and Katie Van Domelen

    On the way to launching 24 brands for Unilever on Twitter, we learned a lot more than just the mechanics of strategy through execution on 140-character social media programs. There’s been a lot written and published about how to prepare, launch and develop a following for brands on Twitter. Ours is the unwritten story. Learn from the swings, misses and homeruns of our experience.

    At 10:05am to 10:55am, Tuesday 29th March

    In 2010, Moscone Center

  • Badges Are Not Enough: What Works and What Doesn't In Gamification

    by Gabe Zichermann

    Gamification is rapidly changing how we engage users and solve problems - affecting big brands and small startups alike. Early approaches have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ?

    At 11:10am to 12:00pm, Tuesday 29th March

    In 2002, Moscone Center

  • Controversies of HTML5

    by Tantek Çelik

    What's up with HTML5? Why did the WHATWG drop the "5" not long after W3C's launch of a new HTML5 logo? What is and isn't HTML(5)? Bring your questions and passion for the open web, standards leader and HTML5 book author Tantek Çelik will lead a round-table sure-to-be-lively conversation to help sort some of this out.

    At 11:10am to 12:00pm, Tuesday 29th March

    In Alcove 4, Moscone Center

  • Data Mining: Why, When and How to Use Customer Data

    by David Michaels and Aaron Forth

    In an era when people are comfortable putting personal information online, companies can uncover market trends and consumer behaviors by strategically aggregating and analyzing massive sets of customer data. This session will teach attendees how to effectively collect and break down data, and how to utilize this information for marketing and product development initiatives.

    At 11:10am to 12:00pm, Tuesday 29th March

    In 2005, Moscone Center

  • Developing a Windows Phone Application in 50 minutes

    by Joel Franusic and Reza Alizadeh

    Reza and Joel will be giving a live demonstration on how to use Expression Blend and Visual Studio to develop a non-trivial Windows Phone application.

    At 11:10am to 12:00pm, Tuesday 29th March

    In 2016, Moscone Center

  • Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems

    by Maria Giudice

    Great design ideas rarely spring fully formed from our brains. They are usually a result of ideas from many people, iterated over time. This session looks at the ways we can use collaboration to harness great ideas and then develop them into breakthrough designs.

    At 11:10am to 12:00pm, Tuesday 29th March

    In 2001, Moscone Center

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