Add an eventWeb 2.0 Expo 2011 SF schedule
Monday 28th March 2011
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Critical Thinking for UX Designers (or anyone, really)
by Stephen Anderson and Russ U
Love creative problem solving, but need something more practical— something specific to User Experience? Participants will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious—and often incorrect—answers, and start to flip problems on their heads to see solutions from a different view.
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Effective Facebook Ads and Applications
by Dennis Yu and Justin Kistner
In this interactive workshop, we'll explore Facebook's advertising and application platforms. Learn how to do competitive analysis, build ad campaigns, and set up engagement apps. Understand the most effective ways to integrate Facebook widgets into your site. In particular, we'll look at how to use ads and applications together to drive engagement via live ad campaigns.
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Get Going: How to Build and Test Your Idea Without Programming
by Elizabeth Yin and Jennifer Chin
This workshop is for people who want to launch an internet-based business idea but don't know how to code. We'll cover how to use free/inexpensive tools to quickly launch without coding, how to market, and how to measure your early-stage success. We build off of Steve Blank and Eric Ries' customer development philosophy. Please bring an internet idea you can share.
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Ruby on Rails at a Snail's Pace
by Matt Reider and Jen Mei Wu
Many of your favorite websites, including Twitter, LinkedIn, and Groupon use Ruby on Rails. Recruiters are on the hunt for Rails programmers, and there are not enough out there. If you are looking to shift your career into overdrive, Ruby on Rails is the way to go. This class will teach you the basics of Ruby on Rails, and give you a strong foundation upon which to grow.
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Scalable Data Storage Getting you Down? To the Cloud!
by Mikhail Panchenko, Derek Smith, Paul Lathrop and Michael Malone
The hype cycle is at a high for cloud computing, distributed "NoSQL" data storage, and high availability map-reducing eventually consistent distributed data processing frameworks everywhere. Back in the real world we know that these technologies aren't a cure-all. But they're not worthless, either.
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101 Killer SEO & PPC Strategies & Tactics
by Mona Elesseily and Stephan Spencer
Make your PPC (paid search) and SEO (organic listings) marketing initiatives really hum! In this workshop, you'll learn what it takes to compete effectively. From workshop learnings, attendees will be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day!
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Beyond Usable: Research with Results
by Kelly Goto
You know that research is essential to understanding your users and creating better experiences. Design Ethnographer Kelly Goto shares rapid, combined research methods that tap into what you already know to add to your UX toolbox today.
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Building Cross-Platform Mobile Apps
This workshop is for web designers and developers who are interested in creating cross platform mobile apps. A basic familiarity with standard HTML, CSS, and JavaScript would be very helpful but is not required.
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How to Fail for Success: Three Key Startup Mistakes
by Cass Phillipps, Janice Fraser, Kevin Systrom and Manu Kumar
"If you haven't failed 5x more than you have succeeded, you're not prepared for success," - Jay Adelson, FailCon 2010. A new venture will fail in dozens ways: design, scaling, customer service, team development and more. Learn the most common mistakes entrepreneurs make, what ruins startups and new projects in their first year, and how you can best prepare from those who have gotten through it."
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Ruby on Rails at a Snail's Pace (continued...)
by Matt Reider and Jen Mei Wu
Many of your favorite websites, including Twitter, LinkedIn, and Groupon use Ruby on Rails. Recruiters are on the hunt for Rails programmers, and there are not enough out there. If you are looking to shift your career into overdrive, Ruby on Rails is the way to go. This class will teach you the basics of Ruby on Rails, and give you a strong foundation upon which to grow.
Tuesday 29th March 2011
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But How Am I Doing Compared to Other Companies?
You know metrics are important. But running a data-driven company can feel like a black-box exercise. Are you measuring the same things that your competitors and peer companies are? How do your numbers stack up? Cindy Alvarez will share benchmark data and insights drawn from looking at anonymized data across the KISSmetrics customer base.
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Get Personal
by Sanjay Vakil
Personalization is one of the top buzzwords for 2011. But it's not without merit. Indeed, building a personal experience on the web can improve user retention, reduce bounce rates and (in an ideal world) even improve commerce. But it's tough to balance the traditional approach to user-generated content with the hard math of personalization.
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HTML(5) Now
by Tantek Çelik
HTML5 has captured the minds & hearts of web developers with impressive demos in cutting edge browsers. But what can you actually depend on this month? And is anything dependable in a “living specification”?
In this presentation Tantek illuminates what makes HTML5 both easier and more powerful, and which features are ready now, roughly usable, totally ignorable, unfortunately ugly, or worthy of web application experiments. HTML5 is also a work in progress – learn how by using it and providing feedback, anyone can help shape this important update to the foundation of the web.
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Reinventing Webmail
by Dharmesh Mehta
Hotmail is back. Yeah – Hotmail, seriously… Come see how it’s now pushing the envelope, including delivering the next generation of email to your inbox.
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Supercharging Your Brand on Facebook
by Dennis Yu and Justin Kistner
In this session, we'll cover 15 killer techniques you can apply immediately to grow your Facebook fan base and conversions. Learn how brands such as Rosetta Stone, Lane Bryant, and Webtrends have used ads, apps, and analytics in combination. Come away with an understanding of which techniques work best for fan growth, fan engagement, and conversion optimization.
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Teams That Ship Have More Fun! (And Profit)
by Shay Frendt
What if you only had 2 weeks to ship your software? I bet you'd ship the best feature first. Would your customers object to you solving their problem that soon? Well...what are you waiting for? Ship it!
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Webfonts: Why Bother?
by Greg Veen
Sure, you've heard about how you can finally use real fonts on the web. But you're already using your brand's fonts on your website by relying on images or other workarounds. Is dealing with the technical and legal complexities of webfonts really worth the hassle? Come learn why you actually can't afford not to be using webfonts -- and how a webfont service can make it dead simple.
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Building Apps for BlackBerry PlayBook and BlackBerry Smartphones using BlackBerry WebWorks
by Adam Stanley
Join this session to explore the exciting development possibilities of the BlackBerry WebWorks SDK for PlayBook. Learn how to use CSS3, HTML5 and JavaScript WebWorks APIS to transform your existing web assets into a BlackBerry Super App!
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Creating San Francisco’s Most Useful Apps
by Shawn Allen, Andreas Weigend, Jon Walton and Jennifer Pahlka
The City of San Francisco challenges other organizations to set our information free, to develop apps that make people’s lives easier using our datasets. Learn about what has been developed so far and let us know what you want to work on. This session is non-technical and will provide info for anyone interested in apps based on city data.
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Data Visualization for Web Designers: You Already Know How to Do This
by Tom Carden
Today's web developer is armed with a powerful suite of tools optimized for writing network-aware, data-driven, interactive graphical applications. Modern web browsers provide a powerful flexible programming language (Javascript), an expressive and elaborate styling system (CSS) and two robust, battle tested document models (HTML and SVG).
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Design Essentials For Developers
by RJ Owen and Michael Salamon
As a developer in the RIA and User Experience field, it's important to be armed with some design basics in order to effectively communicate with designers and give sound suggestions for UX improvements on the applications you’re building. This session covers basic design principles and techniques that will help developers understand a designer’s intent and maximize time and energy in the process.
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Disrupting the Traditional B2B Model
by Christine Herron, Aaron Levie, Natalie Mccullough and David Sacks
For decades, you've have had to spend significant money to purchase enterprise software and services, and you've had to make a leap of faith that you will derive value from the purchase. Two innovative software startups are now challenging that approach and another startup thrives on a bold pay-for-performance model.
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SEO WebsIte Clinic: Do your Websites Test Positive for SEO?
by Bryan Connally, John Schoofs and Janine Soika
You are the best of the best when it comes to building websites - but can you say that people can easily find your websites once you make them live? Are you sure that you have incorporated all the SEO tips, tricks, tools, and best practices into the actual infrastructure of your website? Do you want to make sure that you have, along with offering SEO optimized websites to your customers?
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The Architecture of a Robust Realtime Site
This is a session for developers who are interested in learning about the Tornado framework for Python and event-driven programming in general. We'll talk about the benefits of Tornado and how we use it and other libraries at Hipmunk to write robust software and to ease scaling.
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The Real Lessons Learned from Launching 24 Brands on Twitter
by Mark Silva and Katie Van Domelen
On the way to launching 24 brands for Unilever on Twitter, we learned a lot more than just the mechanics of strategy through execution on 140-character social media programs. There’s been a lot written and published about how to prepare, launch and develop a following for brands on Twitter. Ours is the unwritten story. Learn from the swings, misses and homeruns of our experience.
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Badges Are Not Enough: What Works and What Doesn't In Gamification
Gamification is rapidly changing how we engage users and solve problems - affecting big brands and small startups alike. Early approaches have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ?
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Controversies of HTML5
by Tantek Çelik
What's up with HTML5? Why did the WHATWG drop the "5" not long after W3C's launch of a new HTML5 logo? What is and isn't HTML(5)? Bring your questions and passion for the open web, standards leader and HTML5 book author Tantek Çelik will lead a round-table sure-to-be-lively conversation to help sort some of this out.
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Data Mining: Why, When and How to Use Customer Data
by David Michaels and Aaron Forth
In an era when people are comfortable putting personal information online, companies can uncover market trends and consumer behaviors by strategically aggregating and analyzing massive sets of customer data. This session will teach attendees how to effectively collect and break down data, and how to utilize this information for marketing and product development initiatives.
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Developing a Windows Phone Application in 50 minutes
by Joel Franusic and Reza Alizadeh
Reza and Joel will be giving a live demonstration on how to use Expression Blend and Visual Studio to develop a non-trivial Windows Phone application.
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Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Great design ideas rarely spring fully formed from our brains. They are usually a result of ideas from many people, iterated over time. This session looks at the ways we can use collaboration to harness great ideas and then develop them into breakthrough designs.
Web 2.0 Expo 2011 SF
United States United States, San Francisco
28th–31st March 2011
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