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- Day: Mar 31
- Coverage: Video
- Topic: Fashion
- Space: Keynote Room - 3rd Level
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The New Trendsetters: Utilizing the Power of Social to Change Fashion
As building an engaged community becomes top of mind for many retail brands, Susan Gregg Koger, founder of ModCloth.com, explores how the company has managed to build a strong community via social networks and how the skyrocketing fashion retailer plans to build a social shopping site that continues to empower their customer base and change the fashion industry.
Web 2.0 Expo 2011 SF
United States United States, San Francisco
28th–31st March 2011
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