Sessions at Web 2.0 Expo 2011 SF on Tuesday 29th March in 2010

In this session, we'll cover 15 killer techniques you can apply immediately to grow your Facebook fan base and conversions. Learn how brands such as Rosetta Stone, Lane Bryant, and Webtrends have used ads, apps, and analytics in combination. Come away with an understanding of which techniques work best for fan growth, fan engagement, and conversion optimization.

On the way to launching 24 brands for Unilever on Twitter, we learned a lot more than just the mechanics of strategy through execution on 140-character social media programs. There’s been a lot written and published about how to prepare, launch and develop a following for brands on Twitter. Ours is the unwritten story. Learn from the swings, misses and homeruns of our experience.

New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world.

While "Community Manager" is a popular job title these days, the collective nature of community makes it impossible for any individual or external force to create or truly manage one. In this session, Thomas Knoll, community architect for Zappos, will lead a large-scale discussion exploring these ideas for online communities.

Earlier this year, Zurb wanted to improve a core feature of our flagship product. But instead of releaseing an update, we created a brand new product. The new product's focus was tremendously simple. Results: 10X popularity in less than a week as well as significant uptick in activity on the original product. In this session, we'll share lessons learned.

The rise of sites like Groupon and Living Social and the launch of Facebook Commerce are all critical to understanding how social media is changing e-commerce today. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.