Netflix and leaders in other industries are discovering unexpected sources of innovation through their APIs. By letting the enterprise out into the wild and acquiring, hiring, or cloning the best results, they're outracing competitors, delivering stickier user experiences, and winning more profitable customers. In this session, we'll hear how they're doing it--and how you can, too.
by Nancy Duarte
Your business started as an idea. Look around you. Your clothes, language, furniture, house, city, and nation all began as visions in other minds. If you have an idea for something what you really mean is you want to change the world in some way. You might not be able to change the entire world, but what is "the world" anyway? It is simply all of the ideas of all our ancestors.
Businesses realize that they need to be part of the participatory, real-time web. Unfortunately, companies big and small, ignore the new framework needed in this new context. The participatory world requires both new thinking and a renewed focus on human skills and behavior.
Tummeling describes the art and science of engaging and collaborating in a networked age. In a world that no longer operates in a command and control hierarchy how do you connect and create a world that puts people at the centre of business, technology and culture. and encourages participation?
The key to success is to have a Tummler play the role of catalyst within a group, to welcome newcomers, rein in old hands and set the tone of the conversation so that it can become an alive and robust space. The communities that fail, whether dying out from apathy or being overwhelmed by noise, are the ones that don’t have someone there cherishing the conversation, setting the tone, creating a space to speak, and rapidly segregating those intent on damage. We don’t have a English name for this role; they get called ‘Moderators’ or ‘Community Managers’, and because when they’re doing it right you see everyone’s conversation, not their carefully crafted atmosphere, their role is often ignored. However, it is a properly Tummeled site that leads to the success of many of the companies we all aspire to mimic.
This perspective of enabling the customers of your business and the audience of your site to be a core part of your business implies a different approach to design and to business processes. Superficial ‘real-time’ or ‘gamified’ approaches fall down without a real commitment to conversing with customers.
This session will be a Tummeled conversation with the audience on how these skills can be cultivated through human, business and technical means, drawing on the year of conversations held at http://tummelvision.tv, and guests who have shared their experiences in building sites up to millions of conversing users through successful Tummeling. In this session we will focus on:
How can I get people to help my site grow?
Why is there no activity on my site?
What do I do to engage users with the site and each other?
Stop looking for ‘influencers’ – amplify good contributions and enable connections
Can you stop saying ‘viral’ ? Being a disease is a goal for you?
Outline the organic, structural and often hidden approaches that focuses on emotion over data.
What does the future of transactions look like? Researcher Heather Schlegel has fresh data on the future of currency and alternate transactions. In this session, she'll share her findings, including current behaviors around transactions, emerging payment options and three invisible cultural trends that will shape our transactions.
There are more websites than ever before to research what to buy and where to go. With this proliferation of reviews and recommendations, how can you be sure you’re making the best spending decisions? How do you know who to listen to--who is most like you? Does gender, income, age, location or some other factor matter the most?
28th–31st March 2011