The title says it all. This session will explore effective techniques for implementing and growing Facebook business pages. Attendees will get tips on tools and strategies to run a successful campaign on their own.
Using a case study of the innovative new online program "Bedsider", developed by a team led by the National Campaign to Prevent Teen and Unplanned Pregnancy, we will demonstrate tools, techniques and lessons learned from taking a pressing problem into the digital and social media world -- using cutting edge design, agile software development and social media tools.
by Erica Kuhl
You've seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They're creating brand awareness and generating new customers. But how does it work for B2B marketers?
by Dorie Clark
Dorie Clark - marketing strategist and former presidential campaign spokeswoman - shows you how to prevent, prepare for, and master crisis communications in an online world.
Sharing content on the web is old news. The new wave of applications is all about sharing physical objects IRL (In Real Life). Services that connect people to share household items, cars and even bedrooms have been all the rage recently. How do you encourage neighbors to trust each other? This session will cover what's required to build a community of trust that supports sharing in real life.
28th–31st March 2011