Sessions at Web 2.0 Expo 2011 SF on Thursday 31st March in 2005

In March 2006, a small podcasting startup called Odeo launched a side project. You now know that side project as Twitter. Interestingly, Twitter is just one of the companies that came out of Odeo; seven employees-- or more than half the of the company-- went on directly to found other ventures, including Instagr.am, Square, Trazzler and CrowdVine.

Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers.

The potential of geolocation capabilities will extend beyond the social web (Foursquare, Places) and into mainstream use – geolocation services (grocery-shopping or family tracking apps) bringing geolocation home. This session will examine business and financial considerations of geolocation trends outside of the social arena, benefitting start-ups looking to capitalize on the phenomenon.