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by Elizabeth Yin and Jennifer Chin
This workshop is for people who want to launch an internet-based business idea but don't know how to code. We'll cover how to use free/inexpensive tools to quickly launch without coding, how to market, and how to measure your early-stage success. We build off of Steve Blank and Eric Ries' customer development philosophy. Please bring an internet idea you can share.
"If you haven't failed 5x more than you have succeeded, you're not prepared for success," - Jay Adelson, FailCon 2010. A new venture will fail in dozens ways: design, scaling, customer service, team development and more. Learn the most common mistakes entrepreneurs make, what ruins startups and new projects in their first year, and how you can best prepare from those who have gotten through it."
by Sanjay Vakil
Personalization is one of the top buzzwords for 2011. But it's not without merit. Indeed, building a personal experience on the web can improve user retention, reduce bounce rates and (in an ideal world) even improve commerce. But it's tough to balance the traditional approach to user-generated content with the hard math of personalization.
For decades, you've have had to spend significant money to purchase enterprise software and services, and you've had to make a leap of faith that you will derive value from the purchase. Two innovative software startups are now challenging that approach and another startup thrives on a bold pay-for-performance model.
by David Michaels and Aaron Forth
In an era when people are comfortable putting personal information online, companies can uncover market trends and consumer behaviors by strategically aggregating and analyzing massive sets of customer data. This session will teach attendees how to effectively collect and break down data, and how to utilize this information for marketing and product development initiatives.
by Tim Roberts
There are web startups. There are mobile startups. There are consumer electronics startups. What happens when you mix them all together? The session will cover lessons learned in creating a business based on integrating all of these technologies into a unified product experience.
Have you ever surfed the web on a smartphone, when all of a sudden you hit a page that was so ill-suited to mobile viewing--so slow, so awkward, so inoperable--that you couldn't complete your visit? Don't let your site break like that. In this session, you'll learn what separates a great mobile site from a dismal one, and how to transform your fixed web presence into a great mobile experience.
Governments and public sector agencies all over the world have started opening up their data. Hackers and open access enthusiasts have picked it up and made some interesting solutions. But is it enough to rationalize the public sector's efforts? Is it possible to find business models that leverage flow of open data, yet ensure that the data will be kept open and free of charge?
Netflix and leaders in other industries are discovering unexpected sources of innovation through their APIs. By letting the enterprise out into the wild and acquiring, hiring, or cloning the best results, they're outracing competitors, delivering stickier user experiences, and winning more profitable customers. In this session, we'll hear how they're doing it--and how you can, too.
by Nancy Duarte
Your business started as an idea. Look around you. Your clothes, language, furniture, house, city, and nation all began as visions in other minds. If you have an idea for something what you really mean is you want to change the world in some way. You might not be able to change the entire world, but what is "the world" anyway? It is simply all of the ideas of all our ancestors.
Businesses realize that they need to be part of the participatory, real-time web. Unfortunately, companies big and small, ignore the new framework needed in this new context. The participatory world requires both new thinking and a renewed focus on human skills and behavior.
Tummeling describes the art and science of engaging and collaborating in a networked age. In a world that no longer operates in a command and control hierarchy how do you connect and create a world that puts people at the centre of business, technology and culture. and encourages participation?
The key to success is to have a Tummler play the role of catalyst within a group, to welcome newcomers, rein in old hands and set the tone of the conversation so that it can become an alive and robust space. The communities that fail, whether dying out from apathy or being overwhelmed by noise, are the ones that don’t have someone there cherishing the conversation, setting the tone, creating a space to speak, and rapidly segregating those intent on damage. We don’t have a English name for this role; they get called ‘Moderators’ or ‘Community Managers’, and because when they’re doing it right you see everyone’s conversation, not their carefully crafted atmosphere, their role is often ignored. However, it is a properly Tummeled site that leads to the success of many of the companies we all aspire to mimic.
This perspective of enabling the customers of your business and the audience of your site to be a core part of your business implies a different approach to design and to business processes. Superficial ‘real-time’ or ‘gamified’ approaches fall down without a real commitment to conversing with customers.
This session will be a Tummeled conversation with the audience on how these skills can be cultivated through human, business and technical means, drawing on the year of conversations held at http://tummelvision.tv, and guests who have shared their experiences in building sites up to millions of conversing users through successful Tummeling. In this session we will focus on:
How can I get people to help my site grow?
Why is there no activity on my site?
What do I do to engage users with the site and each other?
Stop looking for ‘influencers’ – amplify good contributions and enable connections
Can you stop saying ‘viral’ ? Being a disease is a goal for you?
Outline the organic, structural and often hidden approaches that focuses on emotion over data.
What does the future of transactions look like? Researcher Heather Schlegel has fresh data on the future of currency and alternate transactions. In this session, she'll share her findings, including current behaviors around transactions, emerging payment options and three invisible cultural trends that will shape our transactions.
There are more websites than ever before to research what to buy and where to go. With this proliferation of reviews and recommendations, how can you be sure you’re making the best spending decisions? How do you know who to listen to--who is most like you? Does gender, income, age, location or some other factor matter the most?
In March 2006, a small podcasting startup called Odeo launched a side project. You now know that side project as Twitter. Interestingly, Twitter is just one of the companies that came out of Odeo; seven employees-- or more than half the of the company-- went on directly to found other ventures, including Instagr.am, Square, Trazzler and CrowdVine.
Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers.
by Chris Hulls
The potential of geolocation capabilities will extend beyond the social web (Foursquare, Places) and into mainstream use – geolocation services (grocery-shopping or family tracking apps) bringing geolocation home. This session will examine business and financial considerations of geolocation trends outside of the social arena, benefitting start-ups looking to capitalize on the phenomenon.
28th–31st March 2011