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In this session, we'll cover 15 killer techniques you can apply immediately to grow your Facebook fan base and conversions. Learn how brands such as Rosetta Stone, Lane Bryant, and Webtrends have used ads, apps, and analytics in combination. Come away with an understanding of which techniques work best for fan growth, fan engagement, and conversion optimization.
On the way to launching 24 brands for Unilever on Twitter, we learned a lot more than just the mechanics of strategy through execution on 140-character social media programs. There’s been a lot written and published about how to prepare, launch and develop a following for brands on Twitter. Ours is the unwritten story. Learn from the swings, misses and homeruns of our experience.
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world.
by Thomas Knoll
While "Community Manager" is a popular job title these days, the collective nature of community makes it impossible for any individual or external force to create or truly manage one. In this session, Thomas Knoll, community architect for Zappos, will lead a large-scale discussion exploring these ideas for online communities.
Earlier this year, Zurb wanted to improve a core feature of our flagship product. But instead of releaseing an update, we created a brand new product. The new product's focus was tremendously simple. Results: 10X popularity in less than a week as well as significant uptick in activity on the original product. In this session, we'll share lessons learned.
The rise of sites like Groupon and Living Social and the launch of Facebook Commerce are all critical to understanding how social media is changing e-commerce today. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.
The title says it all. This session will explore effective techniques for implementing and growing Facebook business pages. Attendees will get tips on tools and strategies to run a successful campaign on their own.
Using a case study of the innovative new online program "Bedsider", developed by a team led by the National Campaign to Prevent Teen and Unplanned Pregnancy, we will demonstrate tools, techniques and lessons learned from taking a pressing problem into the digital and social media world -- using cutting edge design, agile software development and social media tools.
by Erica Kuhl
You've seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They're creating brand awareness and generating new customers. But how does it work for B2B marketers?
by Dorie Clark
Dorie Clark - marketing strategist and former presidential campaign spokeswoman - shows you how to prevent, prepare for, and master crisis communications in an online world.
Sharing content on the web is old news. The new wave of applications is all about sharing physical objects IRL (In Real Life). Services that connect people to share household items, cars and even bedrooms have been all the rage recently. How do you encourage neighbors to trust each other? This session will cover what's required to build a community of trust that supports sharing in real life.
by Andy Smith
Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don't. In this session, we'll pull back the curtain and help you understand the subtle elements of social media success.
by Max McDonnell and Michelle Adams
The web is filled with pre-packaged solutions for online content delivery. From blogs to video to e-readers, we're constantly taught that general solutions are effective solutions. The truth is that no product designed for mass consumption can perfectly cater to a unique user base.
The rise of angel investors is part of a substantial, structural shift in power in Silicon Valley, with entrepreneurs gaining influence and prominence--and leverage. In this session, we'll look at the trends and their significance. http://www.youtube.com/watch?v=t... - you can watch the preso here.
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter."
28th–31st March 2011