Sessions at Web 2.0 Expo 2011 SF about Ad Targeting and NoSQL

Tuesday 29th March 2011

• How AOL Advertising Makes Millions of Smart Targeting Decisions Every Hour

  by James Phillips

  Real-time content, offer and ad targeting decisions must happen quickly. This session describes how both AOL Advertising and ShareThis use Hadoop to create user profiles and Membase to access them in real-time, with sub-millisecond latency, leaving the bulk of their processing time budget for improved targeting and customization.

  • Ad Targeting
  • Advertising
  • Hadoop
  • Membase
  • NoSQL

  At 3:10pm to 3:30pm, Tuesday 29th March

  In 2006, Moscone Center