Sessions at Web 2.0 Expo 2011 SF about User Experience and Real Estate

Thursday 31st March 2011

• Redefining Zillow In A Mobile Era: When A dot com is No Longer A .com

  by Spencer Rascoff

  Zillow CEO Spencer Rascoff discusses how the Web-based business redefined its business model and overhauled its planning and design process to embrace location-based mobile technologies, enhance user experiences and improve advertiser ROI. Real estate is ripe for mobile and Zillow’s early and aggressive integration of mobile is helping attract new users and open up new revenue streams.

  • Mobile
  • Real Estate
  • User Experience

  At 9:50am to 10:00am, Thursday 31st March

  In Keynote Room - 3rd Level, Moscone Center

  Coverage video