Add an eventBadges Are Not Enough: What Works and What Doesn't In Gamification
A session at Web 2.0 Expo 2011 SF
Gamification is rapidly changing how we engage users and solve problems - affecting big brands and small startups alike. Early approaches have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ?
About the speaker
This person is speaking at this event.
Author, Speaker and Expert on Gamification and Game Mechanics. Chair of the Gamification Summit, Author of Gamification by Design & Game-Based Marketing
Next session in 2002
1:30pm Augmented Reality for Marketers: Mapping the Future of Consumer Interactions by Lynne d Johnson
Sign in to add slides, notes or videos to this session
