Creating Infectious Action

A session at Web 2.0 Expo 2011 SF

Wednesday 30th March, 2011

4:15pm to 4:25pm (PST)

How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media--and why others don’t.

About the speaker

This person is speaking at this event.
Jennifer Lynn Aaker

General Atlantic Professor of Marketing, Stanford GSB. Author of The Dragonfly Effect. bio from Twitter

Next session in Keynote Room - 3rd Level

4:25pm A Conversation with Reid Hoffman by Liz Gannes and Reid Hoffman

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Time 4:15pm4:25pm PST

Date Wed 30th March 2011


Keynote Room - 3rd Level, Moscone Center

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Books by speaker

  • The Dragonfly Effect

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