Beyond Gamification: 7 Core Concepts to Create Compelling Products

A session at Web 2.0 Expo 2011 SF

Wednesday 30th March, 2011

5:10pm to 5:20pm (PST)

Games are infiltrating every aspect of daily life. Early-on, "gamification" meant adding simple game mechanics like points, badges and leaderboards to websites and apps. But that's not what makes games truly compelling. Good games take players on a journey, giving them something the learn and master.

About the speaker

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Amy Jo Kim

Game Designer, Bass Player, Mom bio from Twitter

Next session in Keynote Room - 3rd Level

5:20pm The Hidden Secrets of Social Media and Viral Advertising by Jonah Peretti

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Time 5:10pm5:20pm PST

Date Wed 30th March 2011


Keynote Room - 3rd Level, Moscone Center

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