Redefining Zillow In A Mobile Era: When A dot com is No Longer A .com

A session at Web 2.0 Expo 2011 SF

Thursday 31st March, 2011

9:50am to 10:00am (PST)

Zillow CEO Spencer Rascoff discusses how the Web-based business redefined its business model and overhauled its planning and design process to embrace location-based mobile technologies, enhance user experiences and improve advertiser ROI. Real estate is ripe for mobile and Zillow’s early and aggressive integration of mobile is helping attract new users and open up new revenue streams.

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Spencer Rascoff

CEO of Zillow; father of three; husband of one; real estate junkie bio from Twitter

Next session in Keynote Room - 3rd Level

10am Tablet Success by Scott Stevens, TJ Zark and Peter Meyers

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Time 9:50am10:00am PST

Date Thu 31st March 2011


Keynote Room - 3rd Level, Moscone Center

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