All The Small Things

A session at Web Directions South 2011

Friday 14th October, 2011

10:45am to 11:40am (EST)

Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there.

In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well-chosen words. Designers? Do you get lumped with the interaction copy? Developers? Do you get left trying to make meaningful error messages? Ecommerce managers? Do you want an easy increase in sales? This session will help. It will be a lot of fun. You should definitely come.

About the speaker

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Relly Annett-​​Baker

Content Strategist with Supernice Studio. Hire me, I'm juicy!

Next session in Design Track

11:45am You're Already a Game Designer by Paris Buttfield-Addison

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Time 10:45am11:40am EST

Date Fri 14th October 2011

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