A practical guide to creating web content

Based on the forthcoming book of the same name, this workshop is a day long bootcamp in getting you from a blank page to a confident content wrangler.

We will be working on a real website, your website in fact, as we look at how we can find out what content you already have, how to improve it and what we can do next. A personal site or small business site, such as a blog or portfolio, is perfect for this and I honestly don’t mind if you’ve never written a word or if you have an archive of 500 articles.

Along the way we will discuss working with clients and how you can help them create good content on time and on budget, what makes good content work, and when to use audio, visuals or text to convey information and narrative.

We will cover auditing content, creating tools such as styleguides, page tables and content plans, measuring and adjusting content and simple copywriting techniques, that apply to projects big and small. You will be able to take what you have learnt and executed on this small scale and apply it to much bigger things with confidence.