Elle.cz Content Strategy: What I’d do differently now

A session at WebExpo Prague 2011 Conference

Saturday 24th September, 2011

3:00pm to 3:30pm (CET)

In 2009, I was involved in content strategy for Elle.cz. What of the original intentions remained to present days? How to ensure that the content strategy could survive a replacement of the full team?

After two years, I’ll look back to evaluate my former role, used methods, deliverables, and implementation of content strategy into use.

About the speaker

This person is speaking at this event.
Martin Kopta

Martin runs “Testovací centrum”, a usability lab at Prague. He works as a consultant on user interface design, information architecture and content strategy.

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Time 3:00pm3:30pm CET

Date Sat 24th September 2011

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