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New social apps have gone beyond location and simple sharing and are now all about the group.
Being mobile has gone from "where are you?" to "what's happening where you are right now?" and now it is all about "what are you doing now and who do you want to share it with?"
With the launch of "group apps" such as Color and Groupon, we are seeing that it is no longer all about location and time sensitive offers, but with the rise and rise of social media, and the adoption of mobile, the new sweet spot is at the nexus of local, social, mobile and the group.
Leading London based digital strategist will look at what the new breed of social apps means for advertisers, developers, traditional and new media as well as today's mobile consumer.
30th May to 1st June 2011