A session at Webstock 2011

Thursday 17th February, 2011

2:50pm to 3:30pm (NZMT)

The way we talk about our content has significant impact on the way we treat it within our organizations… and, therefore, the quality of the content we produce. How can we make the shift from treating content as a commodity to valuing it as a business asset? With a little storytelling and the help of a few powerful metaphors, you can begin to turn the tides.

About the speaker

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Kristina Halvorson

Author, Content Strategy for the Web. Founder, Brain Traffic and Confab Events. Also, sassy. bio from Twitter

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Time 2:50pm3:30pm NZMT

Date Thu 17th February 2011

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Books by speaker

  • Content Strategy for the Web
  • Content Strategy for the Web

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