Thursday 17th February, 2011
2:50pm to 3:30pm
The way we talk about our content has significant impact on the way we treat it within our organizations… and, therefore, the quality of the content we produce. How can we make the shift from treating content as a commodity to valuing it as a business asset? With a little storytelling and the help of a few powerful metaphors, you can begin to turn the tides.
Author, Content Strategy for the Web. Founder, Brain Traffic and Confab Events. Also, sassy. bio from Twitter
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