The Gap Theory of UI Design

A session at Webstock 2011

Thursday 17th February, 2011

4:00pm to 4:40pm (NZMT)

“Consistency” is widely held as a precept of good UI design. But what traditionalists often mean when they speak of UI consistency is really about uniformity. But UI design today — whether it be for desktop, mobile, or web apps — is often about expressing individuality, and thus in opposition to uniformity. Today, UIs are aspects of branding; we create distinctive personalities for software. Let's figure out which aspects of consistency remain essential, useful, and relevant today.

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John Gruber

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Time 4:00pm4:40pm NZMT

Date Thu 17th February 2011

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