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Just as pilots and doctors improve by studying morbid-but-fascinating crash reports and postmortems, user experience designers can improve by learning how products failed in the marketplace when the determining factor was experience design. As opposed to proselytizing a particular approach to design, these case studies from Victor's forthcoming book "Why We Fail" will illustrate what teams actually built, how the products failed, and how we can learn from that experience.
From the growing prominence of Internet startups to the Failcon conference there is a growing acceptance of failure in the technology community. After acceptance the next step is action: using failure to improve our work. Victor will highlight examples of companies who successfully act on failure at the personal, process, and cultural levels.
17th–18th November 2011