Sessions at WebVisions Atlanta 2011 about Trust

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Friday 18th November 2011

  • Design IS Trust: 9 Principles for Design Credibility

    by Jason CranfordTeague

    Design serves one purpose and one purpose only: to gain the trust of its intended audience. Whether the need is for clarity or to obscure information, design is a tool we use not to convey information, but to present that information in a way that the viewer will perceive as confident and competent. Once that basic line of trust is established, it is only then that design can clearly work to help turn data into knowledge and knowledge into understanding.

    In this session, Jason will present the 9 rules of trust for design, and look at how they can be practically applied to improve any design.

    What you will learn:

    • Why is trust so important for creating a convincing design?
    • What is "trust" and how can I get some of that?
    • What are the 9 rules of design trust?
    • How do I apply these rules to my design process?
    • Can I really trust you?

    At 1:00pm to 1:10pm, Friday 18th November

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