WebVisions 2011 schedule

Thursday 26th May 2011

  • A New Approach to Web Development

    by Faruk Ateş

    The Web is buzzing with excitement over HTML5, CSS3, Responsive Web Design, Progressive Enhancement, “Mobile First” and whether or not tablets are something to design for separately from the desktop. Learn why tools like Modernizr 2 were designed specifically to make it easy for you to do all these great things, without losing your head in the cloud(s).

    Specifically, you will learn about:

    • The latest best practices on Responsive Web Design, Progressive Enhancement and going “Mobile First”;
    • Several tools and libraries that can help you out with these, whether you want fallback shims or cutting-edge excitement;
    • When (and when not to) use these techniques and principles

    The second half of this session will be Q&A and hands-on, so bring your questions and/or dev problems!

    At 3:30pm to 4:00pm, Thursday 26th May

  • Knowing is Half the Battle

    by Al Partridge

    They say hindsight is 20:20. You know what is better than hindsight? Foresight! Barring a time machine, proper planning is the best way to avoid project setbacks, finger-pointing, and massive shipments of #FAIL. No two web projects are the same, but there are some things that can you can do to get ahead of serious issues.

    We will look at several project and pre-project examples of issues just waiting to happen. Clients have their vision of what they want, our job as web professionals is to make that vision something that can actually be accomplished. Using six battle-tested insights, you can get ahead of project troubles before they crop up.

    At 3:30pm to 4:00pm, Thursday 26th May

Friday 27th May 2011

  • Less is the New More

    by Adam Ware

    Data is everywhere – every application, every device, every network, every medium – they all provide us with abundant quantities of data. We cram it into aggregators, dashboards, warehouses, databases, and spreadsheets. Then we try analyze it all through algorithms, charts, tables, graphs, jargon, and infographics. We’re inundated and it’s hampering decision-making.

    With a loose focus on digital measurement and analytics, this session will take a quick retrospective look at web analytics and digital marketing data. When did we reach the point of diminishing returns?

    After that, we’ll look at where we go from here. How do we adjust our habits, shift our mentality, and distill data so we can be productive in this new reality? Learn how to get back to the point where action trumps analysis, by starting over and embracing the philosophy that less is the new more.

    At 9:30am to 9:30am, Friday 27th May

    Coverage slide deck

  • Mapping the Audience Journey

    by Melissa Casburn and Barbara Holmes

    Surveys, web analytics, interviews and user personas uncover and document valuable information about our target audiences. But snapshot data can’t always illustrate the complexities and timespans that characterize real-life experiences. How do you design for challenges you can’t see?

    In this session we’ll talk about the difference audience journey maps can make in your design process. You’ll participate in a short exercise that you can take back to the office and use to better understand your own audiences, surface new opportunities to serve them, and align those opportunities with your digital strategy

    At 10:30am to 11:00am, Friday 27th May

  • Mapping A Unified Experience Across Multiple Devices

    by Erin Jo Richey

    As marketers and designers, we try to influence and sculpt the customer experience at each brand touchpoint, but today's users could be interacting with your brand from laptops, desktops, tablets, phones, TVs, kiosks, and even cars. It’s still the same brand, it’s still the same customer, but it’s a different experience every time. Each situation comes with separate needs, questions, and goals from the user. How do you design a consistent information architecture that works across multiple devices? In this session, we'll go over the principles for creating a unified experience that functions across various situations.

    At 11:00am to 11:30am, Friday 27th May

    Coverage slide deck

  • Lies My Data Told Me

    by Thor Muller

    Why guess what customers want when they'll tell us what they'd pay for? What's the point in speculating on what products or features to build when it's so easy to collect user feedback and behavioral data? This idea of the "data-driven" business is irresistible, but it is also a path fraught with peril.
    All too often this thinking leads companies in exactly the wrong direction to realize their vision OR build a sustainable business.
    This talk will expose the traps that lay in wait, and discuss the ways that purpose-driven companies use data to inform (but not make) their decisions.
    Highlights include:
    - The threat of false confidence
    - How to collect the right data (you get what you measure)
    - Learn to make sense of contradictory signals
    - The importance of ignoring user feedback (sometimes)
    - How to avoid optimizing for local maxima
    - The trouble with A/B testing

    At 2:00pm to 2:30pm, Friday 27th May

  • Can Media Queries Save Us All?

    by Tim Kadlec

    Media queries are all the rage—and for good reason. They allow us to create adaptive layouts by letting us control what styles are served to different devices and screen resolutions. But with great power comes great responsibility. Media queries are not a golden ticket. When used inappropriately and in the wrong situations, they can do more damage than good.

    In this session, we'll take a look at how we can effectively harness the power of media queries and responsive design to create sites that are adaptive and optimized regardless of device, platform and screen size. In doing so, we'll discuss both their strengths and weaknesses, and look at some ways we can make them more bulletproof.

    Specifically, we'll discuss:

    • When is it appropriate to use media queries?
    • How do we know what devices and resolutions to optimize for?
    • How can we use Javascript to make a more bulletproof solution?
    • How can we make our images scale appropriately for different resolutions without sacrificing performance?

    At 3:00pm to 3:30pm, Friday 27th May

    Coverage slide deck