Friday 27th May, 2011
11:00am to 11:30am
As marketers and designers, we try to influence and sculpt the customer experience at each brand touchpoint, but today's users could be interacting with your brand from laptops, desktops, tablets, phones, TVs, kiosks, and even cars. It’s still the same brand, it’s still the same customer, but it’s a different experience every time. Each situation comes with separate needs, questions, and goals from the user. How do you design a consistent information architecture that works across multiple devices? In this session, we'll go over the principles for creating a unified experience that functions across various situations.
Information choreographer. UX consultant. Native Oregonian. Also found dancing, painting, hiking, cooking, writing, making, breaking, playing. bio from Twitter
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