Sessions at Wharton Web Conference 2011 about User Experience on Thursday 14th July

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  • Design Principles: The Philosophy of UX

    by Whitney Hess

    The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, pattern and direction (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience.

    In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources.

    In this talk, I will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.

    At 1:30pm to 3:00pm, Thursday 14th July

    Coverage slide deck