Web fonts are revitalizing excitement about typography on the web but is it really the choice of typeface that makes or breaks a site design? Will access to a broader palette of fonts actually improve most websites or only those that were already built on a foundation of solid reader-friendly typography? My bet is on the latter and I think most of us can afford to brush up on the basics—readability, hierarchy, scale, color and contrast and their relationship to contemporary web design. This session will revisit the foundations of good typography with a focus on sharing insights (including the thesis that craft-based typography is invariably mobile-friendly), principles and techniques culled from the last 500 years of print design and almost 20 years of web design that can be applied to your work as soon as you get back behind your computer.
12th–14th July 2011