by Mukul Pandya
People sometimes believe that writing for the web calls for special skills. In fact, the principles of good online writing differ little from the principles of good writing. Knowing your audience and what you want to communicate still forms the foundation of effective writing. This session will draw upon the editorial experience of Knowledge@Wharton’s global network to discuss how to write effectively for different kinds of audiences. We will also discuss examples of good and poor writing and the basics of editing content for clarity, economy and precision.
12th–14th July 2011